How you are marked:
Explanation/analysis/argument (20 marks)
} • Excellent understanding of the task
} • Excellent knowledge and understanding of institutional/audience practices - factual knowledge is relevant and accurate
} • A clear and developed argument, substantiated by detailed reference to case study material
} • Clearly relevant to set question.
Use of examples (20 marks)
} • Frequent evidence from case study material and/or own experience
} • Examples which are clearly relevant to the set question.
Use of terminology (10 marks)
} Use of terminology is relevant and accurate.
} Complex issues have been expressed clearly and fluently. Sentences and paragraphs, consistently relevant, have been well structured,
} Appropriate technical terminology.
WHAT ARE THE TYPES OF QUESTION I COULD BE ASKED IN THE EXAM?
What are the issues raised by media ownership in contemporary media practice?
What is the importance of cross media convergence and synergy in production, distribution and marketing?
What are the technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange?
What is the significance of proliferation in hardware and content for institutions and audiences?
What is the importance of technological convergence for institutions and audiences?
What are the issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions?
What are the ways in which the candidates own experiences of media consumption
No comments:
Post a Comment