Universal Music Group
Universal’s revenue streams now include money gained from cross-promotional marketing (synergy) with programmes such as Glee and The X factor produced by Syco Music.
How is this an example of converging industries?
Domino Records
Domino uses its website as an effort to exploit the opportunities provided by the internet: http://www.dominorecordco.com/.
In includes Downloads, Dominocast (monthly podcast), Domino Mart (fans can buy music on vinyl, CD or MP3), Domino Player, Video and promotional content, Mailing list and is regularly updated with news on releases, tour dates and new artists.
How is this an example of online convergence?
The Glee Effect
How might this be an example of converging industries?
What are the benefits for the music industry of a TV show like Glee?
Find 5 reasons why Glee has a positive impact on the record industry
Find 3 examples of artists who have benefited from The TV programme ‘Glee’ and explain how it has helped them.
Alternative Revenue Streams
VEVO
UTUBE
IMEEM.COM
SPOTIFY
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