Domino records
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Tuesday, 1 February 2011
Independent vs Conglomerate Task - PRESENTING ON TUESDAY 8TH FEBRUARY
In groups of 3 or 4 you will adopt the role of a music institution.
10 of you will act as Domino Records (Independent) and
10 will be Universal Music Group (Conglomorate).
A new artist or ‘@ for Ampersand’ has requested that you produce, market and distribute the music for them. In your group you will have 5 mins to argue that you are the best institution for the job.
What do I include in my presentation?
UNIVERSAL MUSIC GROUP
- Background and ideology
- Type of audience
- How the label creates revenue for the artist?
- Vertical integration
- Synergistic Marketing
- Secondary Licensing and UMPG
- Your 3 case studies (artists) and find out about 1 other to show how
the label operates
- How is Universal Records listening to the needs of their target audience?
- Your own research
DOMINO RECORDS
- Background and ideology
- Type of audience
- How the label creates revenue for the artist?
- Horizontally integration
- Web presence (marketing through the features on website) and Web 2:0
- Your 3 case studies (artists) and find out about 1 other to show how the label operates
- How is viral marketing used?
- Promotion through radio broadcasting
- How is Domino Records listening to the needs of their target audience?
- Your own research
10 of you will act as Domino Records (Independent) and
10 will be Universal Music Group (Conglomorate).
A new artist or ‘@ for Ampersand’ has requested that you produce, market and distribute the music for them. In your group you will have 5 mins to argue that you are the best institution for the job.
What do I include in my presentation?
UNIVERSAL MUSIC GROUP
- Background and ideology
- Type of audience
- How the label creates revenue for the artist?
- Vertical integration
- Synergistic Marketing
- Secondary Licensing and UMPG
- Your 3 case studies (artists) and find out about 1 other to show how
the label operates
- How is Universal Records listening to the needs of their target audience?
- Your own research
DOMINO RECORDS
- Background and ideology
- Type of audience
- How the label creates revenue for the artist?
- Horizontally integration
- Web presence (marketing through the features on website) and Web 2:0
- Your 3 case studies (artists) and find out about 1 other to show how the label operates
- How is viral marketing used?
- Promotion through radio broadcasting
- How is Domino Records listening to the needs of their target audience?
- Your own research
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