How has the internet or ‘online revolution’ affected the relationship between audiences and institutions?
What to include:
1. Battle of control between audiences and institutions
2. Birth of new software apps and websites (Hardware and software) eg. Spotify. Vevo, We7, Sunscription services etc.
3. The use of online marketing to replace the need for record labels ef. Viral marketing, social network sites, online piracy
800 - 100 words for next Tuesday 8th March
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